How commerce media can boost product discoverability by 10-15X

Summary

In the competitive digital marketplace, visibility is crucial for product success. Commerce media advertising accelerates the path to first sale for new products by dramatically improving discoverability. According to internal Moloco data, advertised products receive 10-15 times more engagement than non-advertised ones, allowing brands to quickly gauge consumer feedback and market fit.

Moreover, these products experience a 50% faster time to first sale, enabling faster decision-making on whether to increase investment, adjust advertising strategies, or refine the product itself. This speed gives brands a critical advantage in a fast-moving market, potentially turning a new product from an overlooked option into a consumer's first choice. Beyond advertisers, improved discoverability benefits retailers and marketplaces by integrating relevant ads seamlessly into user experience, leading to higher engagement and more purchases.

For retailers, this not only helps advertisers achieve tangible results but also contributes to building a profitable and sustainable ad business. Overall, advertising in commerce media is a powerful tool for both brands and platforms to thrive in the digital economy.