Liftoff(Vungle)How Accelerate’s ML Models Uniquely Capture GameRefinery Data to Improve Campaign Performance
Summary
Liftoff acquired GameRefinery in 2021 to enhance its product suite with contextual data for mobile app developers in a privacy-forward landscape. GameRefinery offers proprietary data like app deconstructions, genre taxonomies, and player motivations. By integrating its AI-generated micro-category taxonomy into Liftoff Accelerate ML models, campaigns achieved 10% lower CPIs through better inventory exploration.
This highlights Liftoff's focus on leveraging contextual signals as device identifiers decline, with future posts to cover scaling via user-generated content ads.
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