Meta introduces new Facebook Reels ads including post-loop video ads and image carousel ads, and provides free music from Meta Sound Collection. AI enhancements for Advantage+ Shopping Campaigns show 17% improvement in cost per acquisition and 32% higher ROAS. New Click to Messenger ads optimize for purchases, and a lead gen format combines Messenger and forms.
Instagram adds ads in Explore home and profile feed, plus multi-advertiser contextual ads. AR ads enter open beta in Feed and Stories. Meta earns MRC accreditation for 2-second viewable in-app video impressions.
Brand safety tools with Zefr are in testing.
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