Google Display Ads is evolving into a more unified environment through Demand Gen campaigns, enabling display advertisers to manage their presence on the Google Display Network (GDN) directly. This transition consolidates campaign management and unlocks new features from Google Marketing Live. By integrating GDN into Demand Gen, advertisers can still serve exclusively on GDN while benefiting from streamlined operations and innovations.
Early results show an average 9.5% increase in ROI, with GoFood achieving a 24% decrease in CPA and 19% higher conversion volume. A migration tool will guide the transition, expected to complete by 2027, offering resources like the Help Center and FAQ to prepare.
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