Going Global: Precise Targeting for Indian Game Developers

Summary

A growing number of Indian game developers are expanding globally, with top developers like Gameberry Labs, Bombay Play, and Gametion generating significant revenue. According to Lumikai, the top five Indian developers earned $900 million over four years, highlighting India's role as a game development hub. The most successful genres for Indian developers overseas are casual and hyper-casual games, particularly solitaire, board games like Ludo, and puzzles.

Sensor Tower data shows the top genres include board games, sports, racing, solitaire, and simulation. For market selection, developers target emerging markets like Pakistan, Indonesia, and Latin America for user acquisition, while established markets like Europe and the US drive in-app purchase (IAP) revenue despite higher CPI. In Europe and the US, Mintegral's Target CPE strategy optimizes bids for users likely to purchase, ideal when IAP exceeds 70% of revenue.

In Indonesia and the Middle East, hybrid monetization works well, and Target ROAS bidding helps acquire high-value users. In Pakistan and Latin America, low CPI and young demographics suit hyper-casual games with ad-based monetization. Creative localization is vital, with multilingual ads as seen in Ludo King using Bengali and Arabic.

Mintegral's Mindworks team and Playturbo platform support localized creative production in up to 149 languages. Mintegral also offers data-driven algorithms, global expertise, and flexible ad strategies to help Indian developers expand globally.