MetaMeta

Get the latest from Instagram

Jul 25, 2016·1 min read

Summary

Over the coming months, you can learn the latest strategies for growing your business on Instagram through a webinar series. Each session covers a different topic, from incorporating Instagram into your marketing strategy to creating mobile video content. The webinar on August 18 at 11:00am Pacific Time focuses on 'Crafting Video for Facebook and Instagram.' It shares creative tips for mobile feed, such as capturing attention quickly, designing for sound off, and framing your visual story.

Attendees can sign up and invite team members.

You Might Also Like

TikTokTikTok

TikTok Advertising Blog: Find Product Updates, Insights & Tips

TikTok For Business is courting new advertisers with a tiered credit promotion: spend $100/$500/$1,500 and receive equivalent ad credits, with the top tier adding 1:1 expert support. For ad ops decision-makers, the surrounding content underscores a strategic shift: marketers should embrace marketing mix modeling (MMM) rather than last-touch ROAS, leverage full-funnel AI automation, and use seasonal/industry playbooks (beauty, fashion, sports) to align creative with intent. Key takeaway: combine offer-based trial with longer-horizon measurement and structured content planning to maximize TikTok ad efficiency.

clicking here·Jul 24, 2026·4 min readRead article →
TikTokTikTok

TikTok Advertising Blog: Find Product Updates, Insights & Tips

TikTok is offering new advertisers up to $6,000 in ad credits through a tiered spend incentive ($100/$500/$1500) that includes 1-to-1 expert support at the top tier. However, eligibility is restricted to new SMB self-serve accounts, and credits expire. Alongside the offer, TikTok has rolled out several ad tech innovations—Symphony AI creative suite, Streaming Ads, Agentic Hub, Market Scope, and new MMM data—that provide actionable opportunities for testing and scaling performance. Ad ops teams should review eligibility criteria carefully and consider leveraging these tools to maximize ROI during the promotional window.

MCP from TikTok and·Aug 3, 2026·3 min readRead article →
TikTokTikTok

TikTok Advertising Blog: Find Product Updates, Insights & Tips

TikTok for Business is rapidly expanding its ad tech stack with AI-powered creative tools, new ad formats, and enhanced measurement. Key updates include the Symphony creative suite with Dreamina Seedance 2.5, the Agentic Hub for AI-managed campaigns, Streaming Ads for subscription growth, and GMV Max for TikTok Shop ROI. New analytics via Market Scope and the Attribution Portfolio promise deeper audience insights and full-funnel measurement. Salesforce CRM integration streamlines lead transfer. A limited-time offer provides up to $1500 in ad credits for new advertisers, incentivizing adoption of these advanced solutions.

MCP from TikTok and·Aug 3, 2026·3 min readRead article →
AdjustAdjust

How mobile app marketers should approach CTV | Adjust

CTV has become performance-ready for app marketers. Recent acquisitions (Fox/Roku, Walmart/Vibe) signal a shift to self-serve, measurable channels. Marketers can reuse existing UA creative instead of producing TV ads. QR codes drive direct response, but halo effects often matter more. Start with small, additive test budgets and measure assists/incrementality to understand true impact. CTV offers a way to find incremental users and diversify beyond paid social.

Nicoline Str·Aug 4, 2026·7 min readRead article →
AppsFlyerAppsFlyer

Five marketing lessons from football’s biggest tournament

Mobile engagement during the football tournament was fragmented, not continuous, with spikes lasting ~3 minutes around goals and pauses. Purchases peaked at halftime, not during play. Emotional stakes drove higher engagement than audience size—the third-place match outperformed the final (+21.7% vs +6.3% lift). Local factors (regulation, payment infrastructure, routines) caused market-specific behaviors. The customer journey continues post-match, requiring measurement beyond live events. Ad ops should align campaigns with attention patterns, optimize for local nuances, and track the full funnel.

Stephanie Chevalier Naranjo·Jul 28, 2026·10 min readRead article →
MolocoMoloco

Inside Moloco's CARA: the AI that compounds

The open internet presents unique challenges for performance advertising: fragmented identity, closed first-price auctions, and non-stationary supply. Moloco's CARA compound architecture tackles this with six integrated technical domains—Campaign Automation, Supply, Ad Recommendations, Bidding, Creative, and Signals—running on a unified ML infrastructure. Key insights for ad ops: the system continuously learns from every interaction, uses knowledge distillation to serve real-time predictions under 10ms latency, and validates improvements through rigorous live experiments. In 2025, 65 validated model updates reduced CPA by 17% and improved ROAS by 27%. The key takeaway: compound AI architectures that connect prediction, bidding, creative, and data can unlock measurable performance gains beyond walled gardens.

Tal Shaked·Aug 7, 2026·14 min readRead article →
MintegralMintegral

Making Playables and Video Ads Work in India

India's mobile ad market shows very high click-through rates (CTR) for both playable and video ads, far exceeding global averages. Video ads average 72% CTR vs 63% for playables, with Word games having the largest gap (78.1% video CTR vs 38% globally). Playable ads provide predictive install signals by previewing core gameplay, while video ads need strong early hooks to convert. For ad ops decision-makers, focusing on playable creatives for value-led UA and optimizing video ads with fast hooks can drive performance. Tools like Playturbo enable scalable, high-performing creative production.

James Haslam·Jul 21, 2026·3 min readRead article →
SensorTowerSensorTower

India Mobile App Market in Q2 2026: IAP Hit a New High of $345 Million (Up 35%); Story TV Emerged as India’s No.1 Short Drama App, While Meesho Led Shopping App Downloads

India's mobile app market hit record revenue of $345M in Q2 2026, with non-gaming up 50% YoY. For ad ops, key opportunities lie in short drama apps (Story TV tripled ad spend), AI subscriptions, and ad-supported games like arrow puzzles, which generate over 11% of global ad revenue from India. Gaming revenue grew 10% YoY, outperforming global decline. Hypercasual game ad revenue rose 180% QoQ. India is transitioning from an acquisition market to a monetization powerhouse, offering scalable ad inventory across entertainment, local commerce, and casual gaming.

Jul 31, 2026·5 min readRead article →

More from Meta