Summary
Instagram Stories is a new feature allowing users to share multiple photos and videos that form a slideshow story, disappearing after 24 hours. These stories appear in a bar at the top of followers' feeds, indicated by a colorful ring. Users can view stories by tapping profile photos, navigate with taps or swipes, and send private messages via Instagram Direct.
There are no likes or public comments, preserving privacy. Stories respect account privacy settings; for private accounts, only followers see them, with options to hide from specific users. Users can view who has seen each photo or video and may feature content on their profiles.
The feature aims to enhance connection between people and businesses, offering creative tools like text and drawing. It rolls out globally on iOS and Android in the coming weeks.
You Might Also Like
TikTokTikTok Advertising Blog: Find Product Updates, Insights & Tips
TikTok for Business is promoting tiered first-30-day ad credit incentives for new self-serve SMB advertisers: spend $100 get $100, $500 get $500, or $1,500 get $1,500 plus 1-to-1 expert onboarding support, with a headline entry offer of 50% off first-month spend up to $200 and matching credits up to $6,000. Credits are applied within 7 days of hitting the highest threshold or after the 30-day accumulation window. Eligibility excludes agency, Business Center, and TikTok Shop accounts, and limits one ad account per new TikTok For Business account. For ad ops teams, these terms dictate budget pacing, account structure, and credit-expiry planning.
MetaIntroducing Meta One plans for businesses
Meta is rolling out Meta One, a subscription service for businesses across Instagram, Facebook, and WhatsApp. Four bundle plans—Essential ($14.99), Advanced ($49.99), Expert ($149), and Max ($499)—unlock AI, advanced publishing, and audience/content insights beyond the free core experience. Key ad ops-relevant features include Meta Business Agent for automated WhatsApp responses, competitive and extended Instagram insights, custom Facebook audience insights, cross-app scheduling, links in organic posts/Reels, Instagram Link page, verified badges/channels, impersonation protection, and custom WhatsApp URLs. Decision-makers should evaluate plan mix by asset, AI response volume, analytics depth, and verification needs to improve credibility, response speed, and organic performance.
MetaMeet the 2026 Meta Agency Award Winners
Meta's 2026 award winners show ad ops teams winning with automation, first-party signals, and creator/business messaging. Dior used Moment Maker plus Reminder Ads to scale a livestream, then Lead Ads, driving 267% more reminder signups at 24% lower cost. Its holiday rebuild consolidated campaigns into Advantage+ Shopping with CRM data, lifting ROAS 59% and cutting CPA 41%. Feastables used creative testing to find clean-label messaging, yielding a 23.9-point ad recall lift. American Eagle scaled organic creator posts via Partnership Ads; Boost Mobile used Click-to-WhatsApp plus incrementality testing; Winn-Dixie fed store conversions via Conversions API; NAR tested Advantage+ Audience; Compartés scaled with Advantage suite. Let data pick winners, then scale when efficiency holds.
TikTokElevating Excellence: Introducing Premier Agency Partners | TikTok For Business Blog
TikTok is updating its Agency Badging Program to a two-tier model that highlights best-in-class agency performance. For ad ops, the bigger immediate lever is a limited-period new-advertiser offer: spend $100/$500/$1,500 and receive matching ad credits, with the top tier adding 1-to-1 expert support. Eligibility is restricted to new self-serve SMB ad accounts, excluding Agency/Business Center and TikTok Shop accounts, with one tier only per new TikTok for Business account. Campaigns must spend within 30 days of registration; credits post within 7 days after threshold or 30-day accumulation. Unused credits expire 2023-12-31. Verify account status and coupon terms before planning budgets.
TikTokThe Next Evolution of TikTok Brand Safety & Suitability | TikTok For Business Blog
TikTok's post announces the next evolution of brand safety and suitability, citing expanded measurement, ad integrity, and advertiser controls to build a more transparent, measurable, trusted ad ecosystem. However, the visible article is largely a limited-period acquisition offer for new self-serve SMB advertisers: spend $100 get $100, $500 get $500, or $1,500 get $1,500 plus expert support. Eligibility is narrow—new TikTok For Business and ad accounts, no Agency/Business Center or TikTok Shop accounts—with a 30-day spend window, one tier only, credit applied within 7 days, and expiry by 2023/12/31. Ad ops should verify qualification and await detailed brand-safety product specifics.
TikTokHow TikTok And ShopMy Turn Proven Creator Content Into Spark Ads | TikTok For Business Blog
TikTok and ShopMy have integrated via the TikTok One Content Suite API, launching ShopMy Spotlights. This lets brands convert top-performing ShopMy affiliate creator content on TikTok into Spark Ads, blending affiliate-proven creative with paid amplification. For ad ops, this means faster creative iteration, authentic creator-led ads, and potential CPA/ROAS gains. A limited-period offer targets new self-serve SMB advertisers: spend $100 get $100, $500 get $500, or $1500 get $1500 plus 1-to-1 support. Credits require a new eligible account, spending within 30 days, and expire 2023/12/31. Action: validate eligibility, map ShopMy assets to Spark Ads, and plan spend tiers strategically.
MetaPerformance Spotlight: How Instant Hydration Built a System for AI to Scale
Instant Hydration scaled Meta spend in under 18 months by letting creative variety, not manual targeting, drive audience discovery. The brand diversified creators, ran Partnership Ads under brand and creator handles, and used AI to tailor briefs to creator audience themes. It runs Advantage+ broad targeting and automated placements, intervening manually only for lifecycle exclusions and brand-safe creative. Incremental attribution delivered ~35% more net-new visits and revived “burned out” creative. Takeaway for ad ops: automate delivery, own creative strategy, use incremental measurement, and extend creator-led systems across DTC and retail.
AdjustJapan’s finance app growth in 2026 | Adjust
Japan's finance app category is outperforming, with H1 2026 installs up 8% YoY and sessions up 40%—nearly 5x the install growth and well ahead of global figures (5% and 29%). Stock trading is the standout subvertical: installs +90% YoY and average session length climbing to 11.7 minutes, driven by NISA reforms and a retail investor resurgence. Retention is improving across the full 30-day curve (D1 17% to 19%, D30 7% to 8%). For ad ops teams, the takeaway is clear: prioritize measurement depth, re-engagement, and channel-level quality over top-of-funnel volume alone.
More from Meta
Meet the 2026 Meta Agency Award Winners
Meta's 2026 award winners show ad ops teams winning with automation, first-party signals, and creator/business messaging...
IAB Global Creator Week: Making it Easier for Businesses to Partner with Creators and Turn Discovery into Purchase
Meta is globally launching Creator Marketing Hub and expanding creator APIs, AI agent access, and Instagram Live Video A...
Introducing Meta One plans for businesses
Meta is rolling out Meta One, a subscription service for businesses across Instagram, Facebook, and WhatsApp. Four bundl...
Performance Spotlight: How Instant Hydration Built a System for AI to Scale
Instant Hydration scaled Meta spend in under 18 months by letting creative variety, not manual targeting, drive audience...
How Businesses Are Driving Results with Meta's AI-Powered Ads
Meta's AI-powered advertising tools are proving effective across verticals, delivering significant performance gains whi...
Small to Scale: How Sydney Sock Project Scaled a Cause
Sydney Sock Project demonstrates how purpose-driven brands can scale profitably by embedding charitable donations into p...