Instagram Stories is a new feature allowing users to share multiple photos and videos that form a slideshow story, disappearing after 24 hours. These stories appear in a bar at the top of followers' feeds, indicated by a colorful ring. Users can view stories by tapping profile photos, navigate with taps or swipes, and send private messages via Instagram Direct.
There are no likes or public comments, preserving privacy. Stories respect account privacy settings; for private accounts, only followers see them, with options to hide from specific users. Users can view who has seen each photo or video and may feature content on their profiles.
The feature aims to enhance connection between people and businesses, offering creative tools like text and drawing. It rolls out globally on iOS and Android in the coming weeks.
You Might Also Like
TikTokHow TikTok And Salesforce Are Powering Connected Growth | TikTok For Business Blog
TikTok and Salesforce expand partnership with integrations across Agentforce Sales, Marketing, Commerce, and Data 360. Key benefits: real-time lead syncing from TikTok Lead Gen ads into Salesforce CRM, automated product catalog sync for commerce campaigns, first-party data activation for targeting and lookalike audiences, and AI-powered workflows. This enables advertisers to streamline operations, improve conversion tracking, and turn TikTok discovery into measurable customer relationships.
AppsFlyerHow Gaming, Finance, and E-Commerce Marketers Use Claude and AppsFlyer MCP
AppsFlyer MCP connects Claude directly to live attribution data, replacing manual reporting and CSV exports. Gaming teams catch budget anomalies overnight, finance teams compress multi-hour analysis into minutes, and e-commerce teams close the gap between measurement and spend decisions. Setup takes under 60 seconds, enabling real-time queries on channels, cohorts, and ROAS. The key insight is that AI-powered analysis requires live data connections, not stale exports.
AppsFlyerThe Signal Economy Goes Live: Takeaways from MAU Vegas 2026
At MAU 2026, the industry agreed that attention, not production, is the bottleneck. Cross-platform web-to-app attribution is now achievable with AppsFlyer's mobile-grade measurement extending to web, giving ad ops a unified view. AI is in production, with Square's team shipping six live workflows. Web-to-app is the most efficient top-of-funnel for app businesses, and retention overtakes acquisition. Ad ops must prioritize clean signal layers and incrementality testing over single-metric attribution.
MetaConversations 2026: Introducing Meta Business Agent
Meta launches Business Agent, an AI tool enabling 24/7 customer responses via WhatsApp, Messenger, and Instagram. Set up in minutes, it handles FAQs, product recommendations, appointments, and sales. Over 1 million businesses already use it. A new platform allows integration with Shopify/Zendesk for enterprise customization. Future expansions include search discovery and agent-driven daily operations. Free initially, transitioning to paid subscriptions.
Mintegral2025 Trends: AI’s Rise, Privacy’s Reign, and the Next Wave of Advertising
In 2025, AI agents will automate ad production and UA, reducing personnel needs. Privacy concerns persist despite Google's cookie reversal, driving contextual targeting and new identifiers. Advertisers will explore CTV and in-app inventory via cost-per-outcome deals. M&A activity ramps up, with deal volume up 118% YoY. AI-generated creative becomes crucial as targeting narrows, enabling scalable, varied ad creatives.
GoogleA new generation of ads for the AI era of Search
Google is testing new AI-powered ad formats in Search using Gemini models. Conversational Discovery ads answer specific queries with tailored creative, while Highlighted Answers surface relevant sponsored recommendations. AI-powered Shopping ads generate custom product explainers, and Business Agent for Leads provides real-time chatbot interactions. The Direct Offers pilot expands with promotion bundling, native checkout, and travel deals. 75% of users make faster decisions with AI Mode. These innovations shift ads from static listings to helpful, conversational experiences, building trust through independent AI explanations and clear sponsorship labels.
MetaStreetwear That Scores: The Bonkers Corner Story
Bonkers.corner, an Indian streetwear brand, improved ad performance by diversifying creative formats. Mixing video ads in Reels with static photos reduced cost per purchase by 20% and increased purchases by 25%. Authentic creator content drove organic discovery and low-cost acquisition. Structured A/B testing enabled data-driven optimization, proving that combining formats and real voices outperforms polished static campaigns.
More from Meta
Small to Scale: How a Thai beauty clinic improved its lead conversion with Meta Business Agent
LABX Clinic, a leading Thai beauty chain, uses Meta Business Agent on Messenger to handle 90% of leads. AI answers FAQs,...
Conversations 2026: Introducing Meta Business Agent
Meta launches Business Agent, an AI tool enabling 24/7 customer responses via WhatsApp, Messenger, and Instagram. Set up...
Generation Zeitgeist 2026
A new study shows only a 4-point gap between Gen Z and Boomers in app motivations, revealing generational differences ar...
New Brand Safety and Suitability Control for Ads on Threads
Threads Feed now supports third-party content block lists via DoubleVerify, IAS, Scope3, and Zefr. Over 99% of ad-adjace...
Facebook Business news
Meta's articles highlight best practices for Q5 marketing for mobile game developers, insights from 2024 Global Agency S...
The trends reshaping search and the ROI that justifies moving now
The article argues that shifting search budgets to social platforms like Meta is justified. Key insights: Google's searc...