Summary
Gen Zers, who have always known smartphones and social media, use platforms like Facebook and Instagram not just for socializing but also to engage with brands. They expect personalized, authentic connections, with 60% following brands on social media. Gen Z values real-time conversations, community feeling, and interactive experiences like quizzes.
Creator content strongly influences their shopping, with 79% taking actions from it. Additionally, they hold brands accountable for diversity and social justice, expecting inclusive representation and advocacy.
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