Summary
Facebook's new Marketing Partner program helps marketers find trusted partners for their campaigns. Announced last October and launching today, it features a new website and matching tool. Partners are categorized by expertise like Ad Technology, Media Buying, and Measurement, allowing businesses to narrow down options quickly.
This update aids both new and existing partnerships, aiming to improve performance by better matching marketers with suitable partners.
You Might Also Like
TikTokTikTok Advertising Blog: Find Product Updates, Insights & Tips
TikTok for Business is promoting tiered first-30-day ad credit incentives for new self-serve SMB advertisers: spend $100 get $100, $500 get $500, or $1,500 get $1,500 plus 1-to-1 expert onboarding support, with a headline entry offer of 50% off first-month spend up to $200 and matching credits up to $6,000. Credits are applied within 7 days of hitting the highest threshold or after the 30-day accumulation window. Eligibility excludes agency, Business Center, and TikTok Shop accounts, and limits one ad account per new TikTok For Business account. For ad ops teams, these terms dictate budget pacing, account structure, and credit-expiry planning.
MetaIntroducing Meta One plans for businesses
Meta is rolling out Meta One, a subscription service for businesses across Instagram, Facebook, and WhatsApp. Four bundle plans—Essential ($14.99), Advanced ($49.99), Expert ($149), and Max ($499)—unlock AI, advanced publishing, and audience/content insights beyond the free core experience. Key ad ops-relevant features include Meta Business Agent for automated WhatsApp responses, competitive and extended Instagram insights, custom Facebook audience insights, cross-app scheduling, links in organic posts/Reels, Instagram Link page, verified badges/channels, impersonation protection, and custom WhatsApp URLs. Decision-makers should evaluate plan mix by asset, AI response volume, analytics depth, and verification needs to improve credibility, response speed, and organic performance.
AdjustJapan’s finance app growth in 2026 | Adjust
Japan's finance app category is outperforming, with H1 2026 installs up 8% YoY and sessions up 40%—nearly 5x the install growth and well ahead of global figures (5% and 29%). Stock trading is the standout subvertical: installs +90% YoY and average session length climbing to 11.7 minutes, driven by NISA reforms and a retail investor resurgence. Retention is improving across the full 30-day curve (D1 17% to 19%, D30 7% to 8%). For ad ops teams, the takeaway is clear: prioritize measurement depth, re-engagement, and channel-level quality over top-of-funnel volume alone.
AdjustAdjust permission groups for flexible access | Adjust
Adjust introduced permission groups to give ad ops teams more flexible, scalable access management. Instead of relying on a single custom role, admins can create reusable groups and assign users to one or more. Groups define app access, product-area access, data access with metric/dimension filters (network, country, platform), and link access including read/edit/create and attribution setting restrictions. This supports agencies, regional managers, and developers with least-privilege access while preserving measurement configuration. For ad ops decision-makers, it means faster onboarding, better data governance, and fewer manual role adjustments as teams and partner networks grow.
AppsFlyerCross-channel marketing analytics: how it works in 2026
Cross-channel marketing analytics isn't about putting Meta, Google, and TikTok numbers side by side—they often double-count the same customer journey. Fragmented identity is the real culprit; without a first-party Customer User ID, attribution measures platform credit, not customer value. The article explains that deduplicating conversions across mobile, web, and CTV can lift attributed revenue by 30–60% and improve ROAS by 20%. It walks through attribution models, warns against platform-native analytics, and advises using an independent MMP for true cross-channel measurement. Ad ops takeaway: fix identity resolution first, because AI-driven optimization and budget allocation depend on trustworthy, deduplicated data.
AdjustSnapchat Unified Attribution: what you need to know | Adjust
Snapchat Unified Attribution is now officially available to Adjust customers, marking a shift from platform-only reporting to real-time optimization driven by MMP conversion signals. This capability minimizes discrepancies between Snapchat's reported metrics and cross-channel MMP data, letting ad operations teams act on trusted, unified data for budget allocation and campaign delivery. Advertisers can now optimize for real-time MMP signals, scale spending with greater confidence, and evaluate Snapchat's contribution to business outcomes within the same measurement framework as other channels. To maximize benefit, ad ops decision-makers should verify their Adjust event mapping and conversion event reporting are accurate, ensuring Snapchat's optimization aligns with existing measurement standards.
AdjustThe 4R framework for understanding deep linking | Adjust
Karthik Kannan distills deep linking into a practical 4R framework: Remember, Reach, Retrieve, Route. For ad ops teams, the key insight is that campaign context must survive the click-to-app journey. Adjust TrueLink captures link parameters on click; the user is then guided into the app via Universal Links, Android App Links, URI schemes, app stores, or web-to-app flows. On SDK init, the app session is matched and attributed to the click, then link data is passed to the app for routing. Decision-makers should ensure deep link paths, campaign parameters, attribution matching, and fallback journeys are tested to protect measurement and user experience.
AdjustTurn incrementality into better budget decisions | Adjust
Incrementality testing complements attribution by quantifying the causal impact of marketing spend. For ad ops decision-makers, key insights: match the metric to the business decision—installs for acquisition, revenue for ROAS. Interpret results by checking incremental effect, statistical significance, and organic cannibalization. Use these to guide budget: increase spend when incrementality is significant and exceeds targets; maintain when stable; reduce or reallocate when lift is low or cannibalization occurs. Never mix metrics from different test types.
More from Meta
Meet the 2026 Meta Agency Award Winners
Meta's 2026 award winners show ad ops teams winning with automation, first-party signals, and creator/business messaging...
IAB Global Creator Week: Making it Easier for Businesses to Partner with Creators and Turn Discovery into Purchase
Meta is globally launching Creator Marketing Hub and expanding creator APIs, AI agent access, and Instagram Live Video A...
Introducing Meta One plans for businesses
Meta is rolling out Meta One, a subscription service for businesses across Instagram, Facebook, and WhatsApp. Four bundl...
Performance Spotlight: How Instant Hydration Built a System for AI to Scale
Instant Hydration scaled Meta spend in under 18 months by letting creative variety, not manual targeting, drive audience...
How Businesses Are Driving Results with Meta's AI-Powered Ads
Meta's AI-powered advertising tools are proving effective across verticals, delivering significant performance gains whi...
Small to Scale: How Sydney Sock Project Scaled a Cause
Sydney Sock Project demonstrates how purpose-driven brands can scale profitably by embedding charitable donations into p...