TikTokEnhance your iOS 14+ campaign experience with SKAN 4.0
Summary
TikTok has released its SKAdNetwork 4.0 solution in Ads Manager, introducing the Crowd Anonymity framework with four privacy levels. This update provides longer attribution windows (2, 7, and 35 days), coarse-grained conversion values to reduce nulls, and advanced reporting like real-time data and estimated LTV. Beta tests with 37 clients across the US, UK, and Japan showed that 68% of apps achieved positive results: cost per acquisition decreased by 37% and conversion rates increased by 220% compared to SKAN 3.0.
TikTok is also collaborating with MMPs like Adjust and AppsFlyer to offer guides for optimizing iOS campaigns.
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