Sensor Tower's updated homepage provides free access to key metrics including daily ratings, overall grade, Sensor Score, Visibility Score, and Internationalization Score (0-100). Using Clash of Clans as an example, it shows an A+ grade. For competitive analysis, Chase Mobile earns a C grade with poor internationalization, while Bank of America gets a D with low visibility and negative reviews, suggesting review analysis.
This tool helps app developers and marketers evaluate performance and identify improvement areas.
A curated list of top blog posts covering keyword optimization, pricing, design, localization, and marketing strategies for iOS and Android apps, helping developers improve rankings and downloads.
This article explains the technical process of associating iOS and Android apps across stores using name comparison, bigram search, and perceptual hashing of icons to ensure accurate matching.
A guide to iOS App Store Optimization covering eight components: keyword, title, screenshot, icon, description, pricing, review optimization, and localization. Includes tips for tracking keywords, A/B testing screenshots, and getting reviews.
Use free tools like Hootsuite to schedule daily posts on Facebook, Twitter, and Google+. Provide valuable content to your target audience, not other developers. Avoid buying followers and instead use the follow-back method on Twitter to build an engaged audience.
Before building an app, research market demand by checking top charts for similar apps. Create a landing page with email opt-in to gauge interest, drive traffic, and test features. If you hit your target sign-ups, proceed; otherwise, scrap the idea.
Monetization is crucial for app success. Balance ad frequency with user experience, use native ads, test different strategies per store, avoid banners, shorten ad funnels, and consider subscription or donation models.
Japan's app market is poised for growth with 85% smartphone penetration and 68% iOS share. The new Mobile Software Competition Act opens opportunities for third-party stores and alternative payments. Key data from Adjust's report: stock trading app installs surged 90% YoY in H1 2026. The report provides benchmarks for gaming, finance, entertainment, and comics. Ad ops decision-makers should act early to capitalize on increased competition and iOS dominance.
Marketing attribution is critical for connecting spend to revenue, but platform self-reporting and last-click bias distort budget decisions. Single-touch models (first/last-click) are simple but miss the full journey; multi-touch models (position-based, data-driven) are more accurate but require robust data. Mobile attribution is particularly challenging due to ATT, SKAdNetwork, and cross-platform gaps, necessitating a mobile measurement partner (MMP) for independent, deduplicated measurement. Clean attribution data is essential for AI-driven optimization—bad signals lead to bad decisions. Starting with position-based attribution and incrementality testing provides a practical foundation.
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