Day 7 Target ROAS Optimization is Live

Summary

Mintegral has announced the launch of its Day 7 (D7) Target ROAS optimization feature, expanding options for advertisers using Target ROAS bidding for Ad Revenue events. Previously limited to Day 0 (D0), the new D7 window allows the algorithm to optimize towards a specified Day 7 in-app advertising (IAA) ROAS goal, focusing on long-term user behavior and LTV predictions. This machine-learning-driven system automates bid adjustments in real time, reducing manual effort while attracting high-quality users.

The choice between D0 and D7 depends on campaign objectives: D0 is ideal for short-term goals, enabling rapid iteration on ad creatives, while D7 suits apps aiming for long-term growth, where the algorithm learns and predicts user actions over a longer horizon. Best practices for setting up Target ROAS campaigns include enabling full-channel data postbacks to gather event samples, being mindful of learning phases (5-7 days for D0, 15 days for D7), limiting goal adjustments to twice a week with a maximum 10% change, adding new countries directly to existing campaigns, maintaining sufficient budget, and considering concurrent D0 and D7 campaigns to expand scale and improve quality. The feature also supports Hybrid ROAS and IAP ROAS for balancing user acquisition and monetization.

Existing customers can find setup guides on Mintegral's help page, and new users can sign up via the self-serve portal.