Data Privacy Makes Data Better

This article is the third in a series on data privacy and the data market. It highlights the impact of GDPR and similar privacy laws globally, requiring data vendors to ensure compliance. Key tenets include fairness and transparency, with valid legal basis for data collection.

Sensor Tower explains its approach: it evaluates data necessity, avoids personal data when possible, and minimizes collection otherwise. It manages panel-based apps like StayFree and ActionDash, where users are fully informed and can opt out without losing functionality. Data is de-identified at collection, with installation IDs stored locally and rendered useless upon uninstallation.

Sensor Tower also uses third-party data, requiring suppliers to comply with privacy laws. The company has prioritized privacy even before GDPR, using methods like Split Tunneling for ad blockers to handle only ad-related traffic. All panel data is anonymized and aggregated for insights.

The article underscores that data source type (first or third-party) is less important than vendor commitment to compliance.