Summary
The Connects Bangkok event, hosted by AppLovin, Adjust, and SparkLabs, focused on AI's role in mobile app growth. Alex Li (AppLovin) highlighted that AI-powered AppDiscovery cuts campaign optimization from over a month to just two weeks, achieving massive improvements. Manish Wali (Adjust) discussed privacy-centric measurement strategies, urging long-term planning for attribution.
A panel featuring industry leaders explored how non-gaming apps leverage AI to overcome saturated UA channels, optimize campaigns, and improve cost efficiency. Jessica Dolan (SparkLabs) demonstrated AI-driven creative production, boosting performance without increased budgets, while stressing the irreplaceable value of human insight. Key takeaways: integrate AI tools for faster UA scaling, adopt privacy-compliant measurement, and balance AI with human expertise.
The event concluded with networking, emphasizing collaboration across APAC markets.
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