Breaking Barriers: UA Strategies for Indian Game Developers

Summary

The Indian mobile gaming industry has grown rapidly, with over 900 native game companies in 2022, but small and medium developers struggle with user acquisition and monetization. Domestically, they can leverage AI-powered omnichannel strategies using programmatic advertising platforms like Mintegral to target diverse traffic beyond walled gardens like super apps. With low CPI ($0.03 on Android) for hypercasual and hybrid casual games, automated media buying efficiently reaches a broad audience.

Additionally, incorporating local culture and IP into ad creatives, such as Bollywood-inspired elements or patriotic themes, resonates with Indian gamers cost-effectively. However, global expansion remains challenging due to limited local operations and publishing expertise. Future articles will explore specific strategies for going global, including genre selection, market targeting, and regional ad tactics.

Overall, Indian SMEs can overcome barriers by embracing AI-driven UA and cultural relevance in their marketing efforts.