Benchmark Against Competitors with Pathmatics Retail Media Intelligence

Summary

Brands invest heavily in promotional dollars with retailers but have little insight into competitors' co-branded campaigns. Pathmatics' Retail Media Intelligence fills this gap by providing granular details on co-branded ads across display, video, mobile, OTT, and paid social. The platform reveals advertiser names, spend, impressions, retailer, co-branded advertiser, and product data.

For instance, from October 2021 to October 2022, Dyson did not appear on Walmart's digital channels but advertised on Target and Best Buy, while brands like Bissell, Tineco, and Bona promoted on Walmart. This insight helps brands identify top retail partners and allocate advertising spend effectively to reach high-intent shoppers.