AppDiscovery’s AI Advancements

Summary

AppLovin employs advanced AI techniques to automate and enhance advertising campaigns, replacing manual tasks such as targeting, bidding, and learning phases. This enables partners to achieve goals with greater accuracy, speed, and scale while saving time and improving operational efficiency. Key results include Peak Games experiencing substantial ROAS growth, DealDash doubling user acquisition volume, and LINE GAME naming AppLovin their top UA source.

Specific AI-driven enhancements include: 1) Greater automation that accurately determines spend allocation across geos, devices, and apps, eliminating manual optimization; 2) Increased accuracy in targeting to closely meet campaign targets; 3) Improved campaign effectiveness via multiple complementary campaign types for different retention and ROAS curves, as demonstrated by Triwin growing new business 3x; 4) More agile campaigns with reduced learning phases—FunPlus optimized new campaigns in just 5 days; 5) Global expansion through single global campaigns, with Goodroid scaling 3x, half coming from outside US/Japan. These features allow advertisers to execute thousands of real-time optimizations based on down-funnel actions, reducing human error and freeing teams for strategic work. AppLovin is onboarding all existing advertisers to these enhancements and expanding to new verticals.