MintegralAppchat with SVC: How Playable Ads Drove Explosive User Growth
In this App Chat interview, Takuji Komita from SVC shares how playable ads propelled Supermarket Work Simulator 3D to explosive user growth. The game, with over 5 million Android downloads and chart-topping positions in the US, UK, Germany, and France, used playable ads to let users try cashier and supermarket management tasks before installing. This approach reduced friction and attracted high-intent users, resulting in strong early metrics and sustained engagement.
Komita emphasizes that playable ads are crucial for hyper-casual games, as they demonstrate core mechanics and hook players instantly. The team quickly scaled campaigns by analyzing performance data and optimizing creatives. This strategy not only boosted installs but also improved retention and ROAS.
SVC's success underscores the importance of aligning ad formats with gameplay to drive efficient user acquisition in a competitive market. The interview also touches on broader mobile marketing trends, including the role of early metrics and the balance between CPI and ROAS campaigns.
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