Facebook is updating its News Feed algorithm to reduce promotional content from Pages following user feedback. According to a survey, users want more stories from friends and Pages they care about and less promotional material. Posts that solely push products or apps, promote sweepstakes without context, or replicate ad content will see reduced organic distribution starting January 2015.
This change aims to make News Feed more engaging, which in turn benefits businesses by creating a better platform to reach customers. Key data points: hundreds of thousands surveyed; nearly a billion people visited Pages in October, with over 750 million on mobile. Actionable takeaways: businesses should focus on non-promotional, high-quality content for organic reach, use Facebook ads for specific targeting, and maintain Pages as a cornerstone of online identity.
Facebook is also investing in Pages with new features like messaging, video, and industry-specific customization.
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