AppLovin's Amplify event in Shanghai covered key trends for mobile marketers. Daniel Tchernahovsky opened noting tech upgrades boosting ad efficacy. Ada Hang highlighted rising eCPM trends and urged developers to use AppDiscovery's AI for multi-tier focus and the MAX platform's segmentation to increase ARPDAU.
A panel with Mattel163, Yodo1, Triwin, and Guru Games praised MAX's data capabilities for efficient monetization. Lea Gao discussed AI transformations for consumption growth, offering strategies like stable user base maintenance and precise targeting for cost savings. Alan Xie showcased CTV advertising's untapped potential with case studies, emphasizing multi-device penetration.
GOAT Games' Alexander Cherpak shared strategies for navigating iOS changes and maximizing LTV. Jaden Cheng from SparkLabs highlighted creative ad production using a three-pronged approach: market understanding, efficient testing, and generative AI. APUS's Luo Juan stressed trust and collaboration in their successful partnership.
Core advice: adopt data-driven, iterative testing; embrace AI and CTV for growth; diversify monetization across IAA and IAP.
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