AdjustAdjust x Superwall integration for subscription lifecycle measurement
Adjust announces a partnership with Superwall, a mobile paywall management platform, making Adjust the first MMP to integrate. A server-to-server integration forwards subscription lifecycle events from Superwall to Adjust, enabling full-funnel attribution across paywall and monetization flows. The integration supports Apple App Store, Google Play, and Stripe.
For Stripe purchases, Superwall links the purchase to a device via identity linking, sending device-level events to Adjust. Setup involves creating event tokens in Adjust and mapping them in Superwall. Revenue can be reported as gross or net.
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