AI Max for Shopping is a new upgrade for retailers using Shopping campaigns, enabling them to adapt to conversational search queries. It uses Merchant Center data like fabric softness and fit to generate contextual ad copy, automatically expand final URLs to the most relevant landing pages, and select the best ad format (text or Shopping ads) based on shopper intent. Retailers retain control over product targeting and bidding, with the option to disable URL expansion.
This tool addresses the gap in capturing shoppers during the discovery phase. For cross-channel needs, Performance Max already offers URL expansion and format selection, with text customization for Shopping ads coming soon.
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