5 ways marketers can protect their brands

Google prioritizes brand safety and suitability in digital advertising, addressing the need for trust in the ad ecosystem. At the Brand Safety Summit New York, they outlined five key methods: 1) streamlining content exclusions on YouTube and Display Network; 2) providing estimated impact data to balance brand safety with performance; 3) leveraging AI alongside human reviewers to enforce policies; 4) achieving MRC accreditation and 99% GARM compliance; 5) expanding suitability inventory types like YouTube Shorts. These efforts aim to give marketers control and transparency, ensuring ads appear alongside suitable content.